Get Down With Your Blood Pressure

The focus of the NHCI is to improve blood pressure control among African American, Latinx, Native American and Alaskan Native audiences age 35+. The objective for this PSA (Public Service Announcement) campaign is to promote audiences to self-measure blood pressure using validated home blood pressure monitoring devices on a daily basis and engaging with your doctor regularly.

For this campaign, I worked on all marketing visual elements such as: pharmacy posters, brochures, OOH, TVC, digital banners, social media posts, DM boxes. Also, I participated in the direction of the TVC as well as the direction of the photoshoot, I established the look & feel, and developed style guidelines of the campaign.