En Casa con Derbez

While Latinos were spending more time at home, DishLATINO wanted to provide entertaining and useful content to help keep them company. We created a Facebook Live series, where the beloved Eugenio Derbez interacted with fans in real-time, sharing programming recommendations, personal anecdotes, and fun ways to keep busy with the family.

This Facebook Live series stands out as DishLATINO’s most successful social activation to date, achieving all set objectives. Over the four weeks of the series, we reached 5.9 million people and garnered over 1.5 million unique video views. The initiative generated more than 89,000 comments, 4.1 million social impressions, and fostered a positive sentiment on DishLATINO’s channels.