Music meets AI
Deezer, present in 187 countries, stands out as the most globally diverse music streaming app. The objective was to launch Deezer in the U.S. targeting the Hispanic market. The campaign leveraged Deezer’s unique feature, “FLOW,” as a key benefit. FLOW combines AI and human curation to intuitively learn your music preferences, sifting through over 44 million songs to create a highly personalized music experience.
Digital & Social
I had the opportunity to contribute to the development of a comprehensive digital campaign and social media initiative as a member of the creative and strategy team. As part of our strategy, we designed ads intended for Google UAC (Universal App Campaigns). Additionally, I crafted various visuals with two distinct art directions, facilitating an A/B test to determine the most effective approach.
Google Ads Campaign
